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True.
The Original

Celebrating 25 years of commitment to providing healthy hair solutions, allowing you to wear your natural or relaxed hair the way you choose.

We honor your Freedom to be.
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Bestselling Bundles

Bestsellers

Color Blast Temporary Hair Makeup Wax

Curls Unleashed

Color Blast Temporary Hair Makeup Wax

$9.99
Moisture Restore Creamy Aloe Shampoo (12.5 oz)

Olive Oil

Moisture Restore Creamy Aloe Shampoo (12.5 oz)

$6.99
ORS Olive Oil Strengthen & Nourish Replenishing Conditioner (12.5 oz)

Olive Oil

ORS Olive Oil Strengthen & Nourish Replenishing Conditioner (12.5 oz)

From $6.99

Olive Oil

Max Moisture Super Moisturizing Daily Styling Lotion (16 oz)

$6.99

Paraben Free + Cruelty Free + Sulphate Free

To meet the unmet needs of the health-conscious, multi-cultural consumer with new and natural solutions.

To use only the highest quality of natural ingredients in our products. To be positioned as natural healing for the hair, skin, and body.

To be based on a philosophy of quality, performance, and integrity.